Our joint initiative Craft+Design+Society on the ramps of Lakme Fashion Week S/R ’16

Craft+Design+Society

The Victoria & Albert Museum in London as part of the India Festival had put up a fantastic collection of “Fabrics of India”. This provided the impetus to look closer at was going on in India and where we stand with our Master Craftsmen and Artisans in 2016. A discussion with the National Institute of Design strengthened our thoughts and we proceeded to formulate what could be done to start of a movement.

The goal of this movement is to make India’s hand crafted textiles as inspiring as any global brand. More awareness about the versatility of our textile crafts seemed necessary; they are hand produced with natural dyes which makes them eco friendly and sustainable alternatives. Though crafts are used, fashion designers need to share the credit with the artisan for the quality and aesthetics that they add in producing the final garment. This recognition and respect for their hours of work and skill will go a long way in preserving the traditions and encourage textile craft practitioners to continue generation after generation the heritage they have inherited from their forefathers.

With this intent Walking Hand-in-Hand was conceived where Fashion Designers collaborate with Artisans and produce a line of garments in a particular craft and walk the ramp together.

Beyond the show, we would like to encourage corporate houses to recognize craft as an area where CSR funds could be spent towards research & documentation of traditions for posterity, improving the working infrastructure of artisans, educational support for the artisan & his next generation, etc. We would like to persuade patronage by the captains of industry for such handcrafted, contemporary designs and products for their corporate gifting and promotion.

Principal Founder: Asif Shaikh

Founders: Archana Shah, Drasty Shah, Gauri Wagenaar, Manjari Nirula, Shilpa Marigold

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Most Memorable evening to walk the ramp with bigB Mr. AMITABH BACHCHAN

Amitabh Bachchan walked Ramp with shilpa Marigold and Vikram Phadnis, Amitabh Bachchan’s wife Jaya and daughter Shweta Bachachan Nanda were there to cheer for Big B. SRK’s wife Gauri Khan along with a host of other celebs like Riteish Deshmukh, Genelia Deshmukh, Juhi Chawla, Sushant Singh Rajput, Ankita Lokhande, Malaika Arora Khan, Boman Irani, Sooraj Pancholi, Zarina Wahab and Ayushmann Khurrana,Sanjay leela bhansali, also attende12573692_10153313431471198_5758610139106564232_n 10250052_10153313429406198_553673157195138091_n 12400582_10153313439441198_7236055451570878457_n 12400710_10153313440876198_6567845384535846692_n 12400774_10153313443066198_1527071009200765724_n 12417845_10153313430366198_1002333538115514323_n 12471838_10153313446856198_9192879454637288602_o 12493563_10153313437291198_4577510899401639411_o 12495045_10153313445246198_4558215683424567673_n 12509459_10153313438591198_2088837103114346490_n 12552767_10153313441791198_4044407061932245340_nd the event.